Since my last post, I have been doing much more mundane tasks like database design. Hey, don’t get me wrong, I like database design on a project like this, but it’s just not very exciting to talk about. “Wow, you wouldn’t believe how I shaved .13 seconds off that query with this new index”…yup, I […]

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After getting some great marketing data, we felt we were ready to start sketching out what the user interface would look like. I want the look and feel of the site to be simple and uncluttered, no real drill down type of navigation or anything fancy like that.
I want it to be functionally with the […]

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For my market research on the design of the user interface, I pulled out all the stops on my budget and printed out screen shots of other company’s online applications (yes, sarcasm is intended on the budget topic). I then took those printouts to my friends and family and asked them simple questions like “how […]

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