After opening up a checking account with Wachovia and transferring $100 to it, I was ready to create the Google AdWords account.  (I get very excited by these little things!)
The first question in the whole AdWords process is what email address I want to use.  This may seem like a trivial question to some, but […]

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As you may know, this whole AdWords campaign is being done on a very limited budget.  To someone else starting this little business, $100 might be considered chump change.  But to Kate and I, this is a lot of money…and it is our entire marketing budget!  So I had an idea a few weeks back.  […]

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At this point in our plan, the user has seen our ad on Google and clicked on it.  He or she is the directed to our landing page, which is merely a regular web page that has been specially designed to make the user want to sign up for our service and not run away.
Once […]

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Google AdWords is simple.  The user is in Google searching for some specific keywords, or they are on a site that uses the specific keywords in the text of the page (and is using Google AdSense to generate revenue), and  the advertisement shows up to hopefully get the user to come to your site.  The […]

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Researching keywords is exhausting.  Lots of time perusing the web and taking notes on what you find.  Ugh.  Oh sure, we could pay some firm for that data, but we want to spend our very small budget on the actual ads, not the research.  Which meant that we would have to do the research ourselves.  […]

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