Lately, it seems the precious few free minutes I’ve had have been spent trying to figure out how to be more efficient. I’ve read different blogs and articles telling me how to prioritize things so that the important business stuff gets done. I’ve listened to podcasts about how I should eliminate the things that don’t […]

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Since we ran our tiny little ad on Google AdWords, we have suddenly found ourselves absolutely overwhelmed with work to do related to our iKollect.com site. I believe in answering every email that we receive, and it’s really a lot of work responding to all these customers.
First off, the feedback for improvements to the iKollect.com […]

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After opening up a checking account with Wachovia and transferring $100 to it, I was ready to create the Google AdWords account.  (I get very excited by these little things!)
The first question in the whole AdWords process is what email address I want to use.  This may seem like a trivial question to some, but […]

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As you may know, this whole AdWords campaign is being done on a very limited budget.  To someone else starting this little business, $100 might be considered chump change.  But to Kate and I, this is a lot of money…and it is our entire marketing budget!  So I had an idea a few weeks back.  […]

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At this point in our plan, the user has seen our ad on Google and clicked on it.  He or she is the directed to our landing page, which is merely a regular web page that has been specially designed to make the user want to sign up for our service and not run away.
Once […]

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